António José de Oliveira Júnior was born on 17 April 1864. At the age of 30, with Pedro Palmares, he opened Oliveira & Palmares, the first steam-powered factory capable of making fur hats. As an industrialist, he joined several companies, but it was with the creation of Empresa Industrial de Chapelaria, in November 1914, that he began a new era in the city's industrial history. This exhibition pays tribute to the man and the great industrial visionary who became an important pillar of São João da Madeira’s community.