Biennial event promoting a creative exchange between Portugal and Spain and open to a wide international community through an extracurricular event that in 2024 covered over 50 countries, involving a great number of participants. The diversity of aesthetic discourse seeks to highlight the relevance of this support, that undoubtedly helps valuing the designers’ work. Facing the evolution of digital production and AI, one must examine the poster as an autonomous support for political and cultural thought, beyond its merely informative or aesthetic role.