For three days, music and gaming intertwine into a single language. Press Start is a festival dedicated to contemporary pop culture, offering experiences as diverse as a symphony concert based on video game soundtracks and an anime rave with a cosplay contest. From interactive installations to live audiovisual performances, through a circuit of arcade and pinball machines, not to mention a showcase of independent publications, this event presses many keys once it gets started, tearing down the boundary between the auditorium and the game room.